Mojin

 

Mojin "Touch of Gold" was a startup company based in New Haven, CT, founded by two visionary entrepreneurs. Their mission was to introduce the US market to an ancient high-end medicinal tea called "Fu Cha." This tea, with a rich history spanning thousands of years, originates from the northwestern region of China. Fu Cha is renowned for its unique fermentation process and health benefits, making it a cultural treasure and a symbol of heritage. Through this project, Mojin aimed to share the profound cultural significance and exceptional qualities of Fu Cha with a new audience, fostering appreciation and demand for this extraordinary medicinal tea.

Logo Design

Packaging Design

  • Front

  • Back

  • Left

  • Right

  • Top

  • Bottom

  • Brief history card - Front

  • Instructions card - Back

Company

Mojin Tea

Sector

Private

Office / Studio

New Haven, Connecticut

Project Team

Mufid Bohorquez

Discipline

Brand Identity, Packaging Design, Creative Direction.

Previous
Previous

Poster Design

Next
Next

Creative Direction, Digital Designs, Photography